Broward County Commission Regular Meeting
Director's Name: Tim Garling (Deputy General Manager)
Department: Transportation
Information
Requested Action
title
MOTION TO APPROVE Broward County Transportation Department's sponsorship and participation in a Statewide Public Transit educational advertising campaign that is a joint effort between the Florida Department of Transportation (FDOT), the Florida Public Transportation Association (FPTA), the Florida Transit Association Finance Corporation (FTAFC) and individual transit systems in the amount of $150,000; and authorize the County Administrator to execute any agreements or documents necessary to effectuate same, subject to review for legal sufficiency by the Office of the County Attorney and provided there is no increase in the County's financial obligations.
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Why Action is Necessary
In accordance with the Broward County Advantage Marketing Program, sponsorships require approval by the Broward County Board of County Commissioners.
What Action Accomplishes
Approves the Transportation Department's (BCT's) participation and sponsorship in the amount of $150,000 for a statewide advertising campaign to educate residents and visitors about the important role transit plays in keeping the public safe while providing services vital to Florida's economic recovery to attract new and former riders back to transit.
Is this Action Goal Related
Yes
Previous Action Taken
None
Summary Explanation/Background
THE TRANSPORTATION DEPARTMENT RECOMMENDS APPROVAL
This item supports the Board's Vision and Goals for "Cooperatively Creating an Efficient and Accessible Regional Intermodal Transportation Network" and "Prominently marketing Broward County as a brand while increasing public understanding of programs and services" and Goals to "Provide a safe, sustainable, integrated and efficient transportation system to enhance Broward County's economy and livability" and "Consistently and effectively market and...
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