Broward County Commission Regular Meeting
Director's Name: Andrew J. Meyers
Department: County Attorney
Information
Requested Action
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MOTION TO ADOPT Resolution Amending the Broward County Administrative Code, the title of which is as follows:
A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF BROWARD COUNTY, FLORIDA, PERTAINING TO THE ADVERTISING MARKET PROGRAM; REPEALING AND REPLACING SECTION 13.62 OF THE BROWARD COUNTY ADMINISTRATIVE CODE (“ADMINISTRATIVE CODE”); AUTHORIZING THE COUNTY ADMINISTRATOR TO ADMINISTER AND PERIODICALLY UPDATE THE ADVERTISING AND MARKETING PROGRAM; AND PROVIDING FOR SEVERABILITY, INCLUSION IN THE ADMINISTRATIVE CODE, AND AN EFFECTIVE DATE.
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Why Action is Necessary
Board action is required to amend the Broward County Administrative Code.
What Action Accomplishes
Allows for the Board’s consideration of the Resolution Amending the Broward County Administrative Code.
Goal Related Icon(s)
☐County Commission
☐Go Green
☐MAP Broward
Previous Action Taken
Summary Explanation/Background
In 2007, the Board established a marketing program that permitted certain limited uses of County property for revenue-based opportunities and other creative marketing strategies for the economic benefit of the County, while also protecting the County’s image.
The County’s marketing Program has not been substantively updated in more than 15 years. If adopted, this Resolution would remove the specifics of the program from the Broward County Administrative Code and authorize the County Administrator to create, implement, and periodically update a revised Advertising and Marketing Program (“Program”) to ensure alignment with the Board’s then-current goals and directives. The Program and any subsequent material revisions would be submitted to the Board for consideration and approval prior to implementation.
The Office of the County Attorney has coordinated with the County Administrator to ensure that notice of this proposed Resolution was published ten days prior to this public hearing.
Source of Additional Information
Nathaniel A. Klitsberg, Senior Assistant County Attorney, 954-357-7600
Fiscal Impact
Fiscal Impact/Cost Summary
None