Broward County Commission Regular Meeting
Director's Name: Monica Cepero
Department: County Administration
Information
Requested Action
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MOTION TO APPROVE amendment to Sponsorship Agreement between Broward County and the American Jewish Committee, increasing the agreement by $47,000 for a total amount of $297,000, and extending the agreement end date to September 30, 2025, to sponsor community education, antisemitism training, and a public awareness campaign; and authorize the Mayor and Clerk to execute same.
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Why Action is Necessary
Board approval is required to execute agreements with outside entities.
What Action Accomplishes
This action will allow the American Jewish Committee to provide antisemitism trainings, a public awareness campaign, and education to the community.
Goal Related Icon(s)
☒County Commission
☐Go Green
☐MAP Broward
Previous Action Taken
None.
Summary Explanation/Background
This item supports the Goal of the Broward County Board of County Commissioner’s (“Board”) of Building partnerships and working collaboratively with others to meet shared objectives.”
The American Jewish Committee (AJC) has created a task force to implement the White House U.S. National Strategy to counter antisemitism and raise awareness about the impacts of antisemitism globally and in our community.
The original agreement, dated October 24, 2023, provided $250,000 in funding for approved purposes through December 31, 2024. The proposed amendment provides an additional $47,000 and permits all funds to be utilized for approved purposes through September 30, 2025.
The American Jewish Committee will provide the following educational initiatives:
Community Education
Education at Broward County Libraries
Host a Combating Antisemitism Community Summit
Evening Workshops
Other community partnerships
Antisemitism Training
Trainings for elected officials, law enforcement, sports teams, education institutions, nonprofits, and corporations to help recognize antisemitism, raise awareness, and address it.
Trainings will be held at various community locations including Broward County Library branches, schools, or other locations.
Public Awareness Campaign
The campaign will support key objectives including:
• Increasing understanding of antisemitism
• Reinforcing the need for all people to act against antisemitism
The public marketing campaign will include advertising, social media ads, radio ad buys, and digital billboards to reach a wide demographic.
Sponsorship funds will be utilized in accordance with the Supplemental Sponsorship Summary attached as Exhibit C to the proposed amendment (Exhibit 1).
Source of Additional Information
Monica Cepero, County Administrator, 954-357-7351
Fiscal Impact
Fiscal Impact/Cost Summary
Funding in the amount of $47,000 is included in the Fiscal Year 2025 First Supplemental Budget.