Broward County Commission Regular Meeting
Director's Name: Margaret Stapleton
Department: Public Communications
Information
Requested Action
title
MOTION TO APPROVE Broward County Advertising and Marketing Program Policy and Standards (Exhibit 1), in substantially the form proposed, and authorize the County Administrator to take all necessary administrative and budgetary actions to implement the program.
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Why Action is Necessary
Broward County Board of County Commissioners (“Board”) approval is required to update the Advertising and Marketing Program Policy and Standards.
What Action Accomplishes
Approves updates to the Advertising and Marketing Program Policy and Standards and authorizes the County Administrator to administer the program.
Goal Related Icon(s)
☐County Commission
☐Go Green
☐MAP Broward
Previous Action Taken
None.
Summary Explanation/Background
THE OFFICE OF PUBLIC COMMUNICATIONS RECOMMENDS APPROVAL OF THE ABOVE MOTION.
On December 12, 2023 (Item 96), the Board adopted Resolution 2023-543 pertaining to the Advertising and Marketing Program; repealing and replacing Section 13.62 of the Broward County Administrative Code; authorizing the County Administrator to administer and periodically update the advertising and marketing program; and providing for severability, inclusion in the administrative code and an effective date.
The purpose of this update to the Advertising and Marketing Program requirements and prohibitions for applicable advertising is to ensure compliance with existing laws.
The motion, if approved, will establish updated Advertising and Marketing Program Policy and Standards for permitted and prohibited advertising activities.
Source of Additional Information
Margaret Stapleton, Director, Office of Public Communications, (954) 357-6931
Fiscal Impact
Fiscal Impact/Cost Summary
This Advertising and Marketing Program could generate additional revenue at specific County Facilities where appropriate and the revenue will be estimated and included in the agreements.