Broward County Commission Regular Meeting
Director's Name: Stacy Ritter
Department: Greater Fort Lauderdale Convention and Visitors Bureau
Information
Requested Action
title
MOTION TO APPROVE Second Amendment to Contract No. GEN2127506P1_1, Advertising Agency Services with Spark Branding House, Inc., to add the Broward County Transportation Department (BCT) as an authorized using agency on this contract in an annual not-to-exceed amount of $1,250,000, for an overall increase in the contract maximum of $6,250,000 to a total of $85,955,220; and authorize the Mayor and Clerk to execute same.
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Why Action is Necessary
In accordance with Broward County Procurement Code Section 21.47(a), Award and Execution Authority, the Board shall make all awards, and authorize the execution of associated contracts, with a value of more than $500,000, inclusive of the value of any renewals or extensions provided in the contract.
What Action Accomplishes
Approves the Second Amendment to the County's Advertising Agency Services Contract and authorizes the Mayor and Clerk to execute same.
Goal Related Icon(s)
?County Commission
?Go Green
?MAP Broward
Previous Action Taken
August 22, 2024, Item 55
Summary Explanation/Background
THE PURCHASING DIVISION, THE TRANSPORTATION DEPARTMENT, AND THE GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU RECOMMEND APPROVAL OF THE ABOVE MOTION.
The purpose of the proposed Second Amendment to the County's Advertising Agency Services Agreement with Spark Branding House, Inc., is to add the Transportation Department (BCT) as an authorized using agency so that the vendor can provide creative brand development services, production services, and media planning services, including buying and designing strategic marketing campaigns for BCT.
On August 22, 2024, Item 55, the Board approved an agreement with between Broward County and Spark Branding House, Inc., for Advertising Agency Services, Request for Proposals (RFP) No. GEN212750...
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