Broward County Commission Regular Meeting
Director's Name: Stacy Ritter
Department: Greater Fort Lauderdale Convention and Visitors Bureau
Information
Requested Action
title
MOTION TO APPROVE Second Amendment to the Agreement between Broward County and Aqua Marketing & Communications, Inc. (Aqua), for Advertising Services, to increase the media buy not-to-exceed amount by $6,000,000 for the Greater Fort Lauderdale Convention & Visitors Bureau and authorizing the Mayor and Clerk to execute same.
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Why Action is Necessary
Board approval is required to amend this Agreement.
What Action Accomplishes
Approves the Second Amendment to the Agreement.
Goal Related Icon(s)
?County Commission
?Go Green
?MAP Broward
Previous Action Taken
March 10, 2020, Regular Meeting (Item No. 35)
December 7, 2021, Regular Meeting (Item No. 20)
Summary Explanation/Background
THE GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU (VISIT LAUDERDALE) RECOMMENDS APPROVAL OF THIS ITEM.
On March 10th, 2020, the Board of County Commissioners approved an Agreement between Broward County and Aqua Marketing and Communications, Inc., for Advertising Services. The initial Agreement term was three years with two one-year extensions. The total not-to-exceed amount for the Agreement is $53,512,086 over a five-year term, inclusive of $28,000,000 as the maximum amount for media buys for the Greater Fort Lauderdale Convention and Visitors Bureau.
Based on Visit Lauderdale's Fiscal Year 2023-2024 media buy plan and increases in Visit Lauderdale's media buy budget since contract inception, Visit Lauderdale and Aqua will prematurely hit the media buy threshold on March 31, 2024, prior to the end of the Agreement. Visit Lauderdale's approved Fiscal Year 2024 budget includes an additional $6,000,000 of available funding for media buys. Visit Lauderdale will not be able to use the additional budgeted funding without increasing the Agreement's not-to-exceed amount for media buys. This...
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