Broward County Commission Regular Meeting
Director's Name: Stacy Ritter
Department: Greater Fort Lauderdale Convention and Visitors Bureau
Information
Requested Action
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MOTION TO APPROVE Third Amendment to Contract No. GEN2127506P1_1, Advertising Agency Services with Spark Branding House, Inc., increasing the annual $550,000 not-to-exceed amount for Reimbursable Expenses to $2,550,000 for Fiscal Year 2026 to fund a brand campaign refresh and resulting in an overall increase of the contract not-to-exceed amount to $87,955,220; and authorize the Mayor and Clerk to execute same.
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Why Action is Necessary
In accordance with the Broward County Procurement Code Section 21.47(a), Award and Execution Authority, approval by the Board of County Commissioners ("Board") is required for contract increases with a value of more than $500,000.
What Action Accomplishes
Provides additional funding for the implementation of a complete brand refresh for the Greater Fort Lauderdale Convention & Visitors Bureau ("Visit Lauderdale").
Goal Related Icon(s)
?County Commission
?Go Green
?MAP Broward
Previous Action Taken
August 22, 2024, Regular Meeting (Item No. 55)
January 24, 2024, Amendment not requiring Board approval
June 10, 2025, Regular Meeting (Item No. 22)
Summary Explanation/Background
THE GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU RECOMMENDS THE APPROVAL OF THIS ITEM.
Contract No. GEN2127506P1_1, Advertising Agency Services with Spark Branding House, Inc. (as amended, "Agreement"), was competitively procured in 2024. Following Board approval on August 22, 2024, the Agreement became effective on August 23, 2024. A First Amendment to the Agreement was executed January 24, 2024, to clarify that research projects constituted a reimbursable expense. The Board approved a Second Amendment to the Agreement on June 10, 2025, whereby the Broward County Transportation Department was added as an authorized using agency - with an annual not-to-exceed...
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