Broward County Commission Regular Meeting
Director's Name: Alexandra P. Davis
Department: County Commission
Information
Requested Action
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MOTION TO DIRECT County Administrator to implement changes to Visit Lauderdale’s logo and branding to include a specific reference to Broward County, while retaining the Visit Lauderdale brand, and to take all actions necessary to implement this motion. (Commissioner Davis)
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Why Action is Necessary
Board approval is required to direct the County Administrator to implement changes to Visit Lauderdale’s logo and branding.
What Action Accomplishes
This action will allow the County Administrator to implement the changes discussed by the Broward County Board of County Commissioners (“Commission”) as further detailed below.
Goal Related Icon(s)
N/A County Commission
N/A Go Green
N/A MAP Broward
Previous Action Taken
Summary Explanation/Background
During the Commission’s April 28, 2026, non-agenda discussion brought forth by Commissioner Alexandra P. Davis, Commissioners discussed revising Visit Lauderdale’s branding to include a specific reference to Broward County while preserving Visit Lauderdale’s current brand. A majority of Commissioners expressed support for this revision, and consensus was reached to move forward. This item is now being placed on the agenda for formal consideration.
Source of Additional Information
Yashoda Lochan, Chief of Staff, 954-357-7007
Fiscal Impact
Fiscal Impact/Cost Summary
To be determined by staff.