Broward County Commission Regular Meeting
Director's Name: George Tablack
Department: Finance and Administrative Services Division: Purchasing
Information
Requested Action
title
MOTION TO APPROVE Agreement between Broward County and Aqua Marketing & Communications, Inc., for Request for Proposals (RFP) No. GEN2116476P1, Advertising Agency Services, for the Broward County Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) and other County agencies, in the amount of $3,211,896 for Flat Fee Services, $8,397,120 for Optional Services, $2,250,000 for reimbursables and $18,000,000 for media buys (estimate based on potential budget) for the initial three-year term of $31,859,016 and authorize the Director of Purchasing to renew the Agreement for two one-year periods, for a five-year potential estimated amount of $53,162,086, and authorize the Mayor and Clerk to execute the same.
body
Why Action is Necessary
In accordance with the Broward County Procurement Code, Section 21.31.a.4, Board approval is required for awards exceeding $500,000.
What Action Accomplishes
Provides advertising agency services for creative brand development and production services, media planning and buying, and design strategic marketing campaigns for the Broward County Greater Fort Lauderdale Convention & Visitors Bureau and project-specific advertising services for Port Everglades, Fort Lauderdale-Hollywood International Airport, and Parks and Recreation Division.
Is this Action Goal Related
No
Previous Action Taken
None.
Summary Explanation/Background
THE PURCHASING DIVISION AND THE BROWARD COUNTY GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU RECOMMEND APPROVAL OF THE ABOVE MOTION.
The Office of Economic and Small Business Development established a County Business Enterprise (CBE) participation goal of 6% (excluding direct media buys) for this project. Aqua Marketing & Communications, Inc. (Aqua) has committed to meet the CBE participation goal (Exhibit ...
Click here for full text