Broward County Commission Regular Meeting
Director's Name: George Tablack
Department: Finance and Administrative Services Division: Purchasing
Information
Requested Action
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MOTION TO APPROVE Agreement between Broward County and Adept Public Relations, LLC, for Request for Proposals (RFP) No. GEN2119422P1, Communication and Marketing Services, for the Broward County Office of Public Communications, Mobility Advancement Program, and other County agencies, in the maximum not-to-exceed amount of $787,500 for the initial three-year term, and authorize the Director of Purchasing to renew the Agreement for two one-year periods, for a five-year potential estimated amount of $1,312,500, and authorize the Mayor and Clerk to execute the same.
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Why Action is Necessary
In accordance with the Broward County Procurement Code, Section 21.31.a.4, Board approval is required for awards exceeding $500,000.
What Action Accomplishes
Provides communication and marketing services for the Mobility Advancement Program and Office of Public Communications and other County agencies for project-specific communication and marketing services.
Is this Action Goal Related
No
Previous Action Taken
None.
Summary Explanation/Background
THE PURCHASING DIVISION AND THE MOBILITY ADVANCEMENT PROGRAM RECOMMEND APPROVAL OF THE ABOVE MOTION.
The Office of Economic and Small Business Development established a County Business Enterprise (CBE) participation goal of 30% for this project. Adept Public Relations, LLC (Adept) has committed to meet the CBE participation goal (Exhibit 3).
The purpose of this agreement (Exhibit 2) is to engage the services of a marketing and communications firm to provide branding, media and marketing services, digital content delivery services, and video scripting and production services for the Mobility Advancement Program and, as needed provide these services for project-specific work to the Office of Public Communications and other County agencie...
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